Commercial Product Photography with WaterWipes

When brands come to me for product photography, they’re usually looking for more than a clean image on a white background. They want connection. They want images that feel authentic, elevated, and aligned with how their customers actually live.

That’s exactly what this recent commercial shoot with WaterWipes was all about.

A Brand Built on Trust (and Why That Matters Visually)

WaterWipes is known for its purity-first approach—simple ingredients, transparency, and a deep understanding of parents’ needs. From the very beginning, our goal was to translate those brand values into imagery that felt:

Honest and approachable
Clean, soft, and modern
Emotional without being over-styled
Commercially strong, yet lifestyle-driven

The goal was to showcase the product naturally and in-use, keeping the focus on real moments and real use.

From Concept to Camera: How We Approach Commercial Shoots

For this WaterWipes session, we focused on creating a library of images that could live seamlessly across multiple platforms:

Website and e-commerce
Social media and digital ads
Email marketing
Print and brand collateral

Rather than shooting just the product, we built a visual story around it—how it fits into everyday life, how it’s used, and how it feels in the hands of real families.

This approach gives brands versatility and longevity in their image libraries, while maintaining a cohesive, elevated look.

Why Brands Choose Elan Studio for Product Photography

Based in Rhode Island, I work with companies throughout Massachusetts and the surrounding New England area to create polished, on-brand commercial imagery that still feels warm and human.

Clients often come to me because they want:

A photographer who understands both branding and storytelling
Thoughtful styling and art direction built into the process
Images that feel premium, but not sterile
A collaborative experience from planning through delivery

Whether you’re a national brand like WaterWipes or a growing business preparing for your next launch, my goal is the same: to create standout images that work for your business.

Looking to Elevate Your Brand Imagery?

If you’re a company in Rhode Island, Massachusetts, or the surrounding areas looking for product photography that feels intentional, modern, and emotionally resonant, I’d love to connect.

👉 Reach out via my contact page to start the conversation

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